Driving business tourism and fostering regional connectivity through strategic partnerships
As global business travel continues to gain recognition for its economic value, Zambia’s leading scheduled airline, Proflight Zambia is taking to the skies as it positions itself as a key enabler of MICE (Meetings, Incentives, Conferences, and Events) travel both domestically and across the region.
Proflight Zambia has recognised this growing segment and is working hand in hand with corporate bodies, professional associations and tourism agents to facilitate seamless business travel. The airline offers discounted fares, group travel packages and flexible booking options for MICE delegates, whether flying within Zambia or to regional destinations such as Johannesburg and Cape Town in South Africa.
“As Proflight Zambia, we want to ensure that business travel is an enabler of industry growth and national development,” said Proflight Zambia’s Director of Flight Operations, Captain Josias Walubita. “Our MICE travel solutions form part of our broader mission to connect people, dreams, ideas and industries across Zambia and beyond.”
MICE travel, also known as business tourism, primarily encompasses events where corporate groups come together for networking, strategy sessions, large-scale conferences, annual general meetings (AGMs), events and exhibitions. These activities not only generate travel demand but also stimulate local economies through increased spending on hotels, hospitality, entertainment and transport.
In recent months, Proflight Zambia has collaborated with a wide range of stakeholders, including Zambian Breweries for the Mosi Day of Thunder music festival, Africa’s Eden Travel Show, the Zambia Institute of Chartered Accountants, the Engineering Institute of Zambia, the Zambia Medical Association and Zambia’s national sport climbing team, as well as international agents attending the Zambia Travel Expo (ZATEX).
To further enhance this support, the regional airline has introduced an annual MICE calendar—a curated schedule of upcoming meetings/ conferences, events and exhibitions across the country. This calendar enables efficient flight planning, and the allocation of travel discounts and sponsorships tailored to travellers’ needs.
“Through our internal MICE Tracker, we proactively identify key business events across the country via desk research and strategic partnerships, particularly with the Zambia Tourism Agency— which manages the national MICE destination calendar,” said Capt. Walubita. “This alignment ensures we remain in sync with Zambia’s broader tourism and investment ambitions.”
With the airline’s extensive domestic network covering provincial cities and towns such as Ndola, Livingstone, Kasama, Mfuwe, Mansa and Solwezi, Proflight Zambia is making it easier for delegates to access even the most remote conference locations, thereby contributing to balanced regional development and promoting local tourism. The airline also plans to commence scheduled flights to Mongu, with operations expected to begin in the third or fourth quarter of 2025.
Ultimately, business tourism plays a crucial role in supporting Zambia’s ambition to become a regional hub for business engagement, knowledge exchange and investment. Improved travel access through airlines like Proflight Zambia boosts the country’s appeal as a preferred destination for international conferences, expos, meetings and networking events.
Proflight Zambia’s commitment to business connectivity is clear. Whether flying executives to a mining conference in the Copperbelt or tourism expos in Livingstone, the airline is proudly flying Zambia’s business growth—one event at a time
