Autonomous vehicle technology developer Oxa and Dubai Future Foundation (DFF) have announced the launch of launch of SHIFFT.
SHIFFT is joint venture that will establish Dubai as a global hub for autonomous logistics and will incorporate self-driving technology into a fully integrated autonomous logistics and worksite intelligence product.
The partnership hopes that this will enable end-to-end operational deployment and unlock productivity, efficiency and safety gains for customers.
SHIFFT will launch its first scalable commercial deployment in Dubai before the end of 2027, with the focus of the joint venture on putting autonomous vehicles to work in ports and airports.
The autonomous systems deployed by SHIFFT will utilise Oxa’s configurable self-driving software, Oxa Driver, paired with Oxa’s cloud-based fleet management software, Oxa Hub.
Oxa’s autonomy hardware systems will also be utilised, which are designed to integrate with existing vehicle fleets.
Reportedly, SHIFFT forms an integral part of Dubai’s Research, Development, and Innovation (RDI) Programme, launched in November 2024 by DFF, which aims to boost the knowledge-based economy, create high-tech jobs, and establish Dubai as a regional R&D hub.
DFF’s RDI Ecosystem chief Khalifa Al Qama said: “To achieve Dubai’s ambition of doubling foreign trade by 2033, we must continue to develop and deploy solutions that strengthen the speed, efficiency and resilience of our logistics sector.
“SHIFFT reflects the purpose of the Dubai RDI Programme – bringing together global expertise and local capabilities to develop commercially viable solutions with real-world impact.
“Through this joint venture, we are advancing autonomous mobility, creating new economic opportunities and strengthening Dubai’s position as a global hub for the future of logistics.”