On Tuesday, January 27, 2026, UD Trucks held the 2026 Media Engagement event at Zwartkops Raceway in Centurion. This event served as a platform for the company to connect with the media and showcase their commitment to enhancing customer performance, resilience, and value within the Southern African market.
A significant highlight of the event was the introduction of the UD Quester 2026, a vehicle designed to deliver improved efficiency, durability, and driver comfort across various applications. Attendees were provided with both business insights and hands-on driving experiences, illustrating UD Trucks’ dedication to supporting customers and their operations effectively.
During the event, Filip Van den Heede, Managing Director, discussed the company’s stable growth despite prevailing market challenges. He attributed this success to disciplined execution, robust dealer partnerships, and an unwavering focus on customer uptime.
Esaia T., Sales Director, emphasized the importance of providing value-driven solutions that align with the dynamic operational demands faced by customers in the region.
Sanjay Naipal, Aftermarket Director, highlighted how excellence in aftermarket support enables customers to maximize productivity and achieve total profit over the vehicle’s lifecycle.