Having built a strong customer base across Europe over the past two decades, Tru-Trac Rollers is now strengthening its regional presence with the appointment of three master distributors.
According to Tru-Trac COO Shaun Blumberg, the move aligns with the launch of the company’s new Apex Series Trackers which is the next generation range of belt trackers delivering significant performance benefits and attracting strong interest in international markets, as it has locally.
“We have established a solid foothold in the European market where customers value the quality and dependability of our belt tracking solutions,” says Blumberg. “There is widespread recognition that our products set the benchmark when it comes to addressing the critical challenges of belt misalignment.”
Tru-Trac revitalizes Europe network with new partners
Tru-Trac’s Apex Taper Trough Trackers effectively resolve misalignment issues, ensuring smooth and reliable conveyor operation
Blumberg notes that the company is excited to reignite its expansion strategy through partnerships with three well-established players in the industry, based in the Netherlands, Spain and the United Kingdom. In the Netherlands, Cannon Belts will serve as the master distributor and distribution hub for most of Europe and maintain stock levels of Tru-Trac trackers to support efficient supply to the continent. In the UK, the appointed exclusive distributor is Brec, while Masanés Servindustria will handle exclusive distribution of Tru-Trac products across Spain and Portugal.
