Iveco has officially turned 50 – and it marked the milestone in style. The four-day 50xBeyond celebration, held in mid-June at the iconic OGR Torino complex, brought the brand’s global community together in a striking tribute to half a century of innovation, Italian heritage, and commitment to shaping the future of transport.
Since its founding in 1975, Iveco has been a defining force in Europe’s commercial vehicle (CV) industry, known for durability, forward-thinking design, and Italian flair. This golden jubilee wasn’t just a look back, but also a confident step forward, showcasing an electrified future and reaffirming Iveco’s place on the global stage.
A powerful blend of past, present, and future
Set in Turin – where Iveco’s global headquarters remain – the 50xBeyond event was more than a celebration; it was a fully immersive experience that brought together international customers, dealers, media, institutions, and employees. The converted industrial space of OGR Torino was transformed into a hub of innovation, history, and performance, with talks, exhibitions, and live presentations spanning 50 years of engineering excellence.
“This was a living expression of Iveco’s spirito in movimento,” said Luca Sra, president of the Truck Business Unit at Iveco Group. “We honoured five decades of radical innovation and set the stage for the future. Our next generation of vehicles will be smarter, bolder, and even more human.”
Star-studded speakers and a celebration of talent
Iveco’s leadership used the event to reflect on the company’s journey and outline its vision for the future. Iveco Group CEO Olof Persson opened the celebrations with a message of gratitude and ambition, while a lineup of speakers from the worlds of motorsport, design, and industry brought their own insights to the stage. These included design icon Alberto Alessi and motorsport legend Riccardo Patrese.